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The Parasocialists: React Streamers, Video Essayists, Debate Bros, Podcasters, and the Cultural Politics of the Online Left

Liam Mitchell

Languages
English
BISAC subject codes
BISAC: SOC002010, SOC052000
Thema subject codes
THEMA: JBCT1, JHMC, JPFC

Good, accessible political commentary has always been hard to come by, but the situation today seems worse than ever. Mainstream media is pure propaganda, alternative media remains resolutely alternative, and the once-wide expanse of social media has been narrowed to a handful of platforms governed by attention-maximizing algorithms that reward no one more than the grifting reactionaries of the new right. But these same platforms have been incubating a powerful undercurrent of dissent. YouTubers, Twitch streamers, debate bros, politigram radicals, dirtbag podcasters, Twitter shitposters, and Discord goblins are pumping out leftist content that is quietly reshaping political discourse on the internet and beyond. Largely if not entirely unbound by politeness, decorum, tradition, institutions, professionalism, and profit motive, the amateur content creators of the online left are speaking truth to power while attracting audiences as diverse as they are themselves.

In The Parasocialists: React Streamers, Video Essayists, Debate Bros, Podcasters, and the Cultural Politics of the Online Left, Liam Mitchell takes an ethnographic and theoretical approach to the mediated populism of the online left. Spotlighting four of its better-known figures – Hasan Piker, ContraPoints, Vaush, and Chapo Trap House – but branching out to lesser-known ones, he reads the online left as a multivalent cultural phenomenon unified in response to its great enemy, fascism. It is, in this response, an index of the various violences wrought by the right, a comprehensible, collectively constructed map of the modern world.

Biographies

  • Liam Mitchell

    (Author) (opens in new tab)

    Trent University

    Liam Mitchell is an Associate Professor of Cultural Studies at Trent University in Peterborough, Ontario, Canada. His work theorizes the relationship between media, culture, and the political by paying close attention to technological artifacts, practices, and phenomena. He is the author of Ludopolitics: Videogames against Control (Zer0 Books, 2018), and he makes video essays you can find at https://www.youtube.com/@EmperorNoClothes(opens in new tab).

Endorsements

Mariana Colín

The Morbid Zoo(opens in new tab)

Though social media has promised to usher in a brave new world of with the promise of “democratization,” with it has come an information environment that flings its users into a new realm of unclear rules and consequences, the parameters of which we’re just now beginning to sketch out. Where most scholarly interest is in the rise of the online right, Mitchell finds as much if not more insight into the nature of social media by investigating the online left. There he finds a loosely connected community of people who are both thoughtful and reactive, compassionate and abrasive, idealistic and crass, deeply intelligent, hopelessly captured by their medium, and intensely aware of both. Mitchell’s job here requires an accordingly sensitive hand. He investigates this beleaguered corner of the internet with both the critical eye of the outsider and the insight of deep familiarity. This book will become essential reading in the developing field of social media theory.

Additional resources

Parasocialism(opens in new tab)

Emperor No Clothes

video

Video essay on the cultural politics of the online left.

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Genres

  • Cultural Studies+Critical Theory
  • New Left Thought

Keywords

  • Chapo Trap House
  • ContraPoints
  • ethnography
  • Hasan Piker
  • left-wing politics
  • media studies
  • podcasting
  • social media
  • Vaush
  • YouTube