Felicitas Macgilchrist heads the Media|Transformation department at the Georg Eckert Institute of International Textbook Studies, Braunschweig, and is a professor of media research at the University of Goettingen, Germany. Her current research draws on ethnographic discourse analysis to explore the sociomateriality of memory practices. One of her first memories is of doing a handstand in a neighbour’s garden and landing in the roses.